KAPTEN BOAT COLLARS WON GOLD AT THE

61st GOOD DESIGN AWARD

FOR 2019, AUTOMOTIVE AND TRANSPORT CATAGORY
Good Design Award_Gold Winner_RGB_WHT_Logo

ABOUT GOOD DESIGN AWARDS

Australia's annual *Good Design Awards program has been promoting excellence in design and innovation since 1958. It is recognised by the World Design Organization (WDO) as Australia's peak international design endorsement program.

The Good Design Awards "Tick" is among the most respected and recognised international design endorsement symbols in the industry. The Tick is a visible indicator of good design and a brand's commitment to excellence in design in innovation.

Consumers can be assured that a product, project or service displaying the Good Design Tick trademarks have been professionally designed to the highest standards. 

*Formally known as the Industrial Design Council of Australia (IDCA).

GOOD DESIGN AWARDS JURY

The Good Design Australia judges are leading design experts from here and around the world. They are selected based on their area of expertise and ability to bring an individual perspective to the evaluation perspective. 

GOOD DESIGN AWARDS CRITERIA

The Good Design Awards evaluates all entries based on three overarching design criteria that include:

GOOD DESIGN: Is it good design, based on the specific criteria for the discipline?

DESIGN INNOVATION: Does the entry advance the design profession and push the boundaries of new and innovative thinking in design practice?

DESIGN IMPACT: Does the entry have the potential to make a significant positive impact n society, business, performance or the environment, and will it improve the quality of life for people and our planet?

"[Kapten Boat Collars are] very simple, yet supremely functional."

- GOOD DESIGN JUDGES
Pat recieving his gold "tick" award. 11.07.2019
Pat recieving his gold "tick" award. 11.07.2019

PAT ON THE RED CARPET

Pat and his wife Megan flew to Sydney, from the Sunshine Coast, to attend the 61st Annual Good Design Awards on the 11th of July 2019. It was a real "Hollywood experience," walking the red carpet and being photographed with their award.

Also winning Gold, in their category of Automotive and Transport, was Mercedes Benz Sprinter, Nissan Leaf and General Motors. 

WHAT GOOD DESIGN SAID

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Kapten Boat Collar received a prestigious Good Design Award Gold Accolade in the Product Design category in recognition for outstanding design and innovation.

The Awards celebrate the best new products and services on the Australian market, excellence in architectural design, engineering, fashion, digital and communication design and reward emerging areas of design strategy, social impact and design entrepreneurship.

The Good Design Awards' Jury spent several days evaluating each entry according to a strict set of design criteria which covers ‘good design’, ‘design innovation’ and ‘design impact’. 

Dr. Brandon Gien, CEO of Good Design Australia said, “Receiving a Good Design Award at this level is a significant achievement given the very high calibre of entries received this year ... These projects showcase the brilliance of design and the potential it has to improve our world."

The Good Design Awards' Jury praised Kapten Boat Collar, commenting, “A simple, cost-effective solution to the problem of instability of boats on the water; very simple, yet supremely functional. The integration of the collar on to the hull of a small boat is a winner, too, adding a hint of design flair to what is otherwise a very basic structure. This is the essence of good design particularly at a commercial level. So simple, integrated with multiple applications, affordable, and unlike its competition, it looks good too! One of those 'why hasn't anyone done this before' ideas.”

The Good Design Awards attracted a record number of submissions with close to 700 design projects evaluated in this year’s international design awards.

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CONTACT/VISIT

Office: (07) 5441 3636
Mobile: 0423 499 047
58 Arundell Ave Nambour, QLD, Australia 4560.
info@boatcollar.com.au

BUSINESS DETAILS

Australian Patent # 2010201449. American Patent Application # 13/083,588 - Watercraft Accessory.
Marine Safety Innovations Pty Ltd.
ABN # 53 141 908 385
Australian owned & operated since 2010

SEE THE EVOLUTION OF THE BOAT COLLAR: